Currently, Starlight teams with Nestlé by focusing on in-store promotions, with the help and support of California Pizza Kitchen. A successful promotion in 2009 produced a generous gift of $33,500, and Nestlé and California Pizza Kitchen frozen pizzas have signed on for another in-store promotion in 2010.
Due to the program’s success, the donation to Starlight was nearly tripled for 2010 and Nestlé and CPK frozen pizzas are again teaming up with Gelson’s and Stater Bros. to support Starlight’s families. In addition, the program is expanding to Northern California at Save Mart, Lucky and Food Maxx stores.